Retailer Resources Articles
At Hot Off The Press, we think our retail customers are very important—that’s why we invest the time and resources gathering information and circulating it to retailers. Now, we’re delighted to bring this information to you via our web site. Check out our trade articles below, on everything from marketing to promotions to promotional ideas. We update this section every month, so be sure to check back soon!
Class Projects
Class Project 1: Busy Scrapper Heritage Layout
Class Project 1: Busy Scrapper Heritage Layout
- Anatomy of a Planogram: How to Merchandise Like a Pro! - (05/16/2005)
- Transitioning New Employees into Successful Employees - (04/20/2005)
- All About Fabric - (03/16/2005)
- Journaling Recipes - (01/07/2005)
- Renew Your Commitment to References - (11/29/2004)
- How to Profit from Mini Albums - (10/29/2004)
- How to Buy Like a Pro - (09/23/2004)
- Compensation Increases: When Do I Give Raises and How? - (08/23/2004)
- Job Description for Scrapbook Teachers - (08/20/2004)
- Promoting Your Classes - (08/20/2004)
- Should Your Scrapbook Paper Be Buffered? - (08/19/2004)
- Suggestion Sales Make Cents! - (08/19/2004)
- Mystery Men Go Undercover - (08/19/2004)
- Targeting the New Scrapper - (08/19/2004)
- Meet Your Mystery Shopper - (08/19/2004)
- Can YOU Be the Disneyland of Craft Stores - (08/19/2004)
- Marketing to the Woman on the GO - (08/19/2004)
- Merchandising Books and Magazines—One Retailer's Lesson - (08/19/2004)
- Store Hours: Are You Missing Sales? - (08/19/2004)
- Secret Student Experiences are an Independent's Workbook for Success - (08/19/2004)
- Turning Students Into Customers - (08/19/2004)
- The Ten Commandments of Customer Service - (08/19/2004)
- Targeting Types of Scrapbook Customers - (08/19/2004)
- Trade Show Survival Guide - (08/19/2004)
- Hiring Scrapbook Teachers - (08/19/2004)
- Want 15 New Scrapbook Customers? - (08/18/2004)
- The Retailer's Primer to Selling Cardmaking - (06/07/2004)
- Scrapbook Conventions: Retailers Profit With Exposure and Market Research - (06/07/2004)
- Log on For Market Research, Store Promotion and Sales! - (06/07/2004)
- Targeting Types of Scrapbook Customers - (06/07/2004)
- DON'T Give Good Customer Service—Give Knock Your Socks Off Service Instead - (06/07/2004)
- Starting a Scrapbook Store - (06/07/2004)
- Shopping Your Competition - (06/07/2004)
- Innovators, Laggers and More: Who is Your Customer? - (06/07/2004)
- The Answer to Your Class Fee Questions! - (06/07/2004)
- What's Your Competitive Advantage? - (06/07/2004)
- Demos Make $$$, Or, One Demoer's Real-Life Experience - (06/07/2004)
- All About Altered Books - (06/03/2004)
